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    POSTMODERNISM AND POPULAR
    CULTURE
    Cultural studies started life as a radical political project, establishing the
    cultural centrality of everyday life and of popular culture. In a postmodern
    world where old certainties are undermined and identities fragmented, the
    way forward for those working with popular culture has become less clear.
    In contrast to more pessimistic readings of the possibilities of
    postmodernity,
    Postmodernism and Popular Culture
    engages with
    postmodernity as a space for social change and political transformation.
    Ranging widely over cultural theory and popular culture, Angela
    McRobbie engages with everyday life as an eclectic and invigorating
    interplay of different cultures and identities. She discusses new ways of
    thinking developed with the advent of postmodernism, from the ‘New
    Times’ debate to political strategies after the disintegration of western
    Marxism. She assesses the contribution of key figures in cultural and
    postimperial theory—Susan Sontag, Walter Benjamin and Gayatri
    Chakravorty Spivak—and surveys the invigorating landscape of today’s
    youth and popular culture, from second-hand fashion to the rave scene,
    and from moral panics to teenage magazines.
    McRobbie argues throughout for a commitment to cultural studies as an
    ‘undisciplined’ discipline, reforming and reinventing itself as circumstances
    demand; for the importance of ethnographic and empirical work; and for
    the need for feminists to continually ask questions about the meaning of
    feminist theory in a postmodern society.
    Angela McRobbie
    is Principal Lecturer in Sociology at Thames Valley
    University, London. She has written extensively on popular culture, gender
    and youth culture, and is also a regular contributor to newspapers and
    magazines. Her current research is on the fashion industry.
    POSTMODERNISM AND
    POPULAR CULTURE
    Angela McRobbie
    London and New York
     First published 1994
    by Routledge
    11 New Fetter Lane, London EC4P 4EE
    This edition published in the Taylor & Francis e-Library, 2005.
    “To purchase your own copy of this or any of Taylor & Francis or Routledge’s
    collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.”
    Simultaneously published in the USA and Canada
    by Routledge
    29 West 35th Street, New York, NY 10001
    © 1994 Angela McRobbie
    All rights reserved. No part of this book may be reprinted or reproduced or
    utilised in any form or by any electronic, mechanical, or other means, now
    known or hereafter invented, including photocopying and recording, or in any
    information storage or retrieval system, without permission in writing from
    the publishers.
    British Library Cataloguing in Publication Data
    A catalogue record for this book is available from the British Library
    Library of Congress Cataloging in Publication Data
    A catalog record for this book is available from the Library of Congress
    ISBN 0-203-16833X Master e-book ISBN
    ISBN 0-203-263553 (Adobe eReader Format)
    ISBN 0-415-07712-5 (hbk)
    ISBN 0-415-07713-3 (pbk)
    CONTENTS
    Acknowledgements
    v
    INTRODUCTION
    1
    1 POSTMODERNISM AND POPULAR CULTURE
    12
    2 NEW TIMES IN CULTURAL STUDIES
    23
    3 POST-MARXISM AND CULTURAL STUDIES
    43
    4 FEMINISM, POSTMODERNISM AND THE ‘REAL ME’
    60
    5 THE MODERNIST STYLE OF SUSAN SONTAG
    75
    6 THE
    PASSAGENWERK
    AND THE PLACE OF
    WALTER BENJAMIN IN CULTURAL STUDIES
    94
    7 STRATEGIES OF VIGILANCE: AN INTERVIEW WITH
    GAYATRI CHAKRAVORTY SPIVAK
    119
    8 SECOND-HAND DRESSES AND THE ROLE OF THE
    RAGMARKET
    130
    9 SHUT UP AND DANCE: YOUTH CULTURE AND
    CHANGING MODES OF FEMININITY
    150
    10 DIFFERENT, YOUTHFUL, SUBJECTTVITIES:
    TOWARDS A CULTURAL SOCIOLOGY OF YOUTH
    172
    11 THE MORAL PANIC IN THE AGE OF THE
    POSTMODERN MASS MEDIA
    192
    Index
    214
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